The Nike sponsored World Basketball Festival has descended upon New York. From a staged performance by Jay-Z at Radio City Music Hall, to kid-centric work-shops with top USA ballers, the World Basketball Festival is in full swing this weekend in NYC. The event culminates with a pair of games at Madison Square Garden, this Sunday 8/15. The U.S. National Team led by Kevin Durant will take on France, and China is pitted against Puerto Rico in a day time double header. Check out the video below where Nike explains the forethought and all elements entailed within the city wide event.
Saturday, August 14, 2010
David: Nike World Basketball Festival With the U.S.A. Basketball Team and Jay-Z
The Nike sponsored World Basketball Festival has descended upon New York. From a staged performance by Jay-Z at Radio City Music Hall, to kid-centric work-shops with top USA ballers, the World Basketball Festival is in full swing this weekend in NYC. The event culminates with a pair of games at Madison Square Garden, this Sunday 8/15. The U.S. National Team led by Kevin Durant will take on France, and China is pitted against Puerto Rico in a day time double header. Check out the video below where Nike explains the forethought and all elements entailed within the city wide event.
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