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| Homepage Photo for Moral Fibers (Click the photo to continue onto the website) |
A few weeks ago photographer
Sarah Kjelleren, model
Amy Douglas, and myself went down to NYC to shoot and model for the
Moral Fibers 2011 Summer Lookbook. Moral Fibers is a new company based out of Montreal owned by co-founders Matt and Martin. The t-shirts are designed by Haitian artists and have a smart phone QR code printed on the back for potential buyers to scan and check out the shirts on their phones. If the person scanning the shirt decides to buy one, the person wearing the shirt makes money from the purchase. An idea that makes this company extremely unique from the rest. Click the photos for more information and be sure to
buy a shirt as well!
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| Summer Lookbook 2011 Cover (Click the photo to view the full lookbook) |
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